Plenty of genuinely good products hit the market and quietly disappear within a few months, not because the product itself was bad, but because the launch itself was mishandled somewhere along the way. A new product launch strategy needs to cover way more ground than most founders initially expect, timing, retail placement, marketing sequencing, inventory planning, all working together, and getting even one or two of these elements wrong can genuinely sink a product that would've done fine with better execution around the actual launch. It's frustrating watching this happen, a product that tastes great, looks fine on shelf, priced reasonably, still fails simply because the launch itself wasn't planned with the same care that went into developing the product in the first place.
