TV has become easy, but it has brought another challenge: too much choice. A viewer can go online and surf hundreds and even thousands of movies, series, documentaries, sports or short-form videos. For some, it can take longer to choose what they will watch than the time taken to watch it.

This is decision fatigue. But a curated collection is an easy solution.

What Is Decision Fatigue?

It is when someone experiences decision fatigue.

Covering potentially hundreds to thousands of titles on an OTT platform, it can get rather daunting to face everything at once. Users will then browse across different genres, read about them, watch trailers and feel hesitant in choosing a single title.

So, a content library is just one part of the features a good OTT streaming platform should have. A great OTT platform should also make your content sortable.

How Curated Collections Work

What's a curated collection? A collection is curated when content is grouped by theme, genre, mood, language, or by an event or audience.

For instance, the platform might release collections such as:

Weekend Picks

Trending Thrillers

Family Entertainment

Best Sports Moments

Short Stories

New Releases

Video streaming services also provide the option to browse a list of titles; instead of browsing a whole library, viewers can browse a list of suitable titles.

Collections Based on Time

Organising content based on viewing time is another great way to lessen the impact of decision fatigue.

If someone is limited to only 20 minutes, they may be interested in a few short episodes or a documentary series. The person who has a whole evening to spare may want to watch a film or a number of episodes of a series.

Length: Categorising the content by length allows a VOD platform to efficiently locate a source of content by duration.

Personalisation Makes Collections Better

AI can sometimes improve curated collections.

An AI streaming application will get details of your viewing habits, the content type you are more interested in, the content you have watched, how much time you spend on particular content, etc., and will use the AI content recommendation method to suggest what you are interested in.

Imagine a crime TV show enthusiast is being served up to watch their curated playlist of detective programs.

Human Curation Still Matters

AI is awesome, but we still matter.

Editors may set up thematic lists by seasons, recent books, culture, new releases, fashion and sport.

AI, along with the traditional human evaluation, can provide users with direction and relevance.

Curating Live and Sports Content

Collections are not limited to on-demand entertainment.

It may host a live-streaming platform to advertise upcoming events, live broadcasts, and premiere shows.

Another way a sporting activities streaming service could sell to players is by generating collections. These could be based on certain groups, particular events, or perhaps specific gamers. The collections would probably include the overall schedule of video games, in addition to replays and highlights.

FAST Channels and Curated Viewing

Through channels with scheduled programming FAST channels provide a platform that can help address decision fatigue.

But instead of having to pick a specific film or episode, you can just select a channel to watch.

It brings some of the simplicity of old-school television to streaming.

Aggregation Makes Discovery Easier

Discovery Platform: An aggregator can consolidate content from various providers into one discovery platform.

Give you one place to search and browse content without so many other apps.

Of good use as well as more streaming services are emerging.

Technology Behind Smart Curation

An OTT CMS allows the content team to categorise titles, their metadata, category, thumbnail, and series/playlist, etc.

An OTT analytics platform can show you the most clicked, watched and engaging collections. Your team can use this to inform their decisions and build better collections moving forward.

A white-label OTT platform will be able to allow a company to develop branded streaming products with personalised discovery features.

Great OTT infrastructure will support the streaming of the content, while a contemporary OTT app development will be able to host curated content libraries on smartphones, browsers, tablets and Smart TVs.

Larger Screen for Discovery Experience.

Why Curation Matters

Less of everything, but more of what you need Curation is not about less information but less effort. Curation is not about less information but less effort.

They are more inclined to kickstart the consumption process if they see a series of videos that match their mood, their social media timeline or are connected with what they care about.

Conclusion

Editor's note: This post is sponsored by GRAYBOX. There's never been a more challenging time to find quality content when browsing the seemingly never-ending content libraries. When you have a curated collection, and you add artificial intelligence, analytics, aggregation, and a live data content management system to it, you can put out the least amount of content searching and the most watching.