Ten years ago, new food and beverage companies were almost always bottled, jar or boxed. The default that has been updated. Stand-Up Pouches have been seen everywhere in the snack, coffee and supplement sections, taking the place of the hard-to-open packaging of the past. It's because of the numbers; pouches are lighter, less expensive to ship and just as complete as in a glass jar.
We have seen brands across the food, beverage, coffee, pet food and supplement industries shift from rigid containers to standup pouches. Their lighter weight, lower shipping costs and excellent shelf appeal make them one of today's most practical packaging solutions.
This change is crucial for brands looking to introduce without a massive marketing budget. The pouch removes some of the barriers to small producers' adoption of plain packaging.
What has led to this change from rigid bottles to flexible pouches?
Much of this change was brought about by shipping costs, and many are unaware of how much. A pallet of glass jars will occupy more space and have a higher weight than those packed in flexible pouches, and the cost of freight goes up in direct proportion to both space and weight. Close margin watchers were quick to spot this disparity.
For smaller businesses, stand-up pouches address a storage challenge. This can save on storage space in the warehouse because the flat pouches use a small fraction of the space that empty jars and bottles need, especially for a brand with a shared kitchen or a small production facility.
What Custom Stand Up Pouches Offer That Off-the-Shelf Bags Don't
Custom Stand Up Pouches offer a brand more control when it comes to size, foot width and print finish than a standard bag that's just been pulled from the stock. While a stock pouch may be the right package, it's not always the right brand identity or shelf approach.
In this place too, print coverage is important. A label just has so much room and a custom pouch allows graphics to wrap completely around the front, back and gussets, providing a brand with much more room to communicate ingredients, certifications, and corporate identity than a small label.
Getting the Pouch Specs Right Before Production
A great looking pouch can be a bad design if the specs aren't right for the product.
Film Layers and Barrier
The layers of film control the degree of oxygen, moisture and light exclusion of a pouch. Coffee or dried goods will require a higher barrier structure as compared to something that will be eaten within a few weeks.
Closure and Spout Options
For snacks and pet treats that are opened and closed frequently use zipper closures.
Tin-tie closures are ideal for coffee and lend more of an artisanal, re-sealable impression.
Spouted pouches are used for liquids and semi-liquids which require a measure when pouring.
When Does Stand Up Pouches Wholesale Pricing Make Sense?
Stand Up Pouches Wholesale is the route to reducing cost per unit, but only really makes sense once a brand has achieved a certain level of consistent sales volume that can be achieved within a reasonable time frame. A brand may end up with thousands of unused pouches if there is a change in design or product recipe if they order too early.
A safer method typically begins with a trial production to test the design and barrier performance before making a wholesale price offer, eleven sales figures have been determined.
Custom Mylar Packaging: A Quick Look at the Material Science
Custom Mylar Packaging uses a metallized polyester layer that is able to block light and oxygen better than regular plastic film. This barrier property is what makes it possible to use structures made with Mylar, not just simple plastic pouches, for many products that last for a long time, such as coffee or even freeze dried food.
The drawback is that it costs more. The film made from Mylar is slightly more expensive than the standard plastic film, but is often worth the extra cost when the product is one that would be negatively affected by oxidation or moisture.
How Does Kwick Packaging Work?
Kwick Packaging follows a streamlined process to ensure every pouch meets your product and branding requirements. We begin with a product consultation, recommend the right materials and barrier structure, review your artwork, provide samples when needed, manufacture your pouches, perform quality inspections and deliver your order on time.
Why Choose Kwick Packaging?
Custom stand-up pouch manufacturing tailored to your product
Premium barrier materials for lasting product protection
Premium rotogravure printing for vibrant graphics
Fast turnaround times and reliable delivery
Flexible order quantities for growing brands
Experienced packaging specialists to guide your project
Consistent quality across every production run
A Short Checklist Before Placing a First Pouch Order
Agree to barrier requirements that match the product's current target shelf-life.
Always ask for a sample before giving the green light to a full production run.
Engineer closures for how customers will actually be using the product
Don't base your order size on a best-guess estimate, but on actual sales figures.
All of the above do not require a lot of additional time but are often deferred and result in returned stock or complaints of spoiled product later on.
Final Word on Stand-Up Pouches
Purchasing packages used to be a choice of which brand could afford the higher initial order. Nowadays that's no longer the whole answer. Stand-up pouches are now providing a viable route to shelf-ready packaging for brands of almost all sizes without the high cost associated with rigid containers. Even with the most recent packaging trends, the basics, such as barrier film, closure type, and designing around the product are more important.
In general, a manufacturer that makes pouches directly will help save the time of delivering a first sample to a finished production run for brands considering this change. That type of direct manufacturing connection also allows a brand to make fast changes to specifications when real feedback begins to trickle in.
