You have a website. You have been producing content. Perhaps you have even invested in some pay-per-click ads in order to generate traffic. However, your site still isn't performing as well as it ought to be in terms of organic search results, rankings, and phone inquiries.
Before you commit yourself further to a failing SEO strategy, however, there is one thing that you really must understand. This is exactly what professional SEO audit services can provide for you.
What an SEO Audit Actually Is
SEO Audit refers to the holistic analysis of all aspects of the performance of your website that influence how well the search engines can crawl, interpret, and rank your website. The SEO audit will look into technical issues, content quality, link profiles, user behavior data, and competitive positioning issues in order to determine the reason why your website isn’t functioning to its full capacity in the organic search engines.
In order to optimize a website without a SEO audit, one is working in the dark. You could be optimizing everything but neglecting what really matters. SEO audit services ensure that your optimization is guided by an expert diagnosis so as to address all your weak spots.
What a Comprehensive SEO Audit Covers
Technical SEO analysis: This is the backbone of SEO. A comprehensive technical SEO audit includes analysis of site speed/core web vitals, mobile-friendliness, crawlability/indexation, URL structure, XML sitemap, robots.txt file, canonicalization, structured data, etc. Any technical barriers that prevent search engines from crawling, indexing and understanding your content are assessed during the process. Technical SEO issues can silently sabotage all of your SEO efforts despite the high quality of your content.
On-page SEO audit: Each individual page on your website is evaluated based on its title tags, meta descriptions, header structure, keyword usage, internal linking practices, image optimization, content length/relevance, etc. Your SEO service provider will determine which pages are doing a great job with SEO, which pages are underperforming and which are actually competing against each other for the same keywords.
Content assessment: Any thin, duplicate, outdated or irrelevant content will be found in the course of this audit. It will allow you to understand which of your pages are contributing positively to your rankings and which are harming your online presence.
Backlink profile analysis: The link profile of your website will be analyzed based on the volume and quality of backlinks coming to your site from other websites. The backlinks that may be poisoning your site and causing your rankings to lag behind are revealed, along with new opportunities for gaining more links to increase your site's search authority.
Competitor gap analysis: Knowing how your main competitors are outperforming you is key in any SEO audit process. By looking at gaps between your competitors and yourself when it comes to keywords used, content, and link building, you will get a clearer picture of what you need to do.
Local SEO audit: In case your business focuses on certain locations, the local SEO factors including optimization of Google My Business listings, citations, online reviews, and localized content will also be included in the audit.
What You Receive From a Quality SEO Audit
A truly effective SEO audit services process doesn’t result in a hundred-page report full of technobabble that just makes you even more confused than before. A truly effective SEO audit process results in an actionable roadmap that clearly communicates the changes you need to make, in order of importance, how they will improve your website, and what improvements you can actually expect from implementing them effectively.
Choose service providers that translate the results into plain English, that prioritize their suggestions in terms of importance instead of simply giving you an exhaustive list of every single problem they have found, and that stay accessible for answering any questions you might have.
Stop Flying Blind and Start Building Visibility That Lasts
Every month that you run your business without knowing why your website is underperforming is one more month that your competitors are benefiting from the organic traffic and enquiries that could have been yours.
If you want comprehensive, meaningful SEO audits that reveal everything there is to know about how your website is really performing and what exactly needs to change to get better results, look no further than Incinque Agency for the knowledge and expertise you need to make it happen.
