Government e-Marketplace (GeM) is a one-stop portal where the government buyers purchase products and services directly from vendors. Many sellers are listed on the GeM Registration Login, and while some manage to get government orders and expand, others remain struggling. Yet a typical issue that lots of sellers encounter is that the product is rejected.
When you reject a GeM product listing, you may feel frustrated and baffled. You may be curious about what went wrong and why your product didn’t get any approvals. The reality is that the majority of kicks are a result of tiny errors. These errors can be reversed if you know the why.
In a nutshell, we will decode the GeM product rejections and the modus to repair these issues by consultants in this article.
How GeM Product Approval Works
GeM is a government platform, so it follows strict rules. When you upload a product, it does not go live immediately. The system checks:
Product category
Technical specifications
Brand details
Pricing
Images
Required documents
Common Reasons for GeM Product Rejection
Let’s understand the main reasons one by one.
1. Wrong Product Category
GeM has many categories and subcategories. Sellers sometimes choose the wrong category because it looks similar.
For example, selecting a general furniture category instead of a specific office chair category can cause a mismatch in required specifications.
If your product does not match the selected category parameters, it will be rejected.
How Consultants Fix It: Consultants carefully check your product type and select the exact matching category. This reduces rejection chances significantly.
2. Incorrect or Incomplete Specifications
Every GeM category has mandatory fields like size, material, capacity, color, or technical details. Many sellers:
Leave fields blank
Enter wrong measurements
Copy incorrect details
Even small errors can cause rejection.
How Consultants Fix It: Consultants review all specifications carefully. They match product details with manufacturer information and ensure every mandatory field is filled correctly.
3. Brand Approval Issues
If you are selling branded products, GeM requires proper brand authorization.
Rejection happens if:
Brand is not registered on GeM
The authorization letter is missing
Trademark details do not match
GeM verifies brand ownership strictly.
How Consultants Fix It: Consultants help with brand registration, documentation, and linking the seller account properly with the brand. This removes brand-related issues.
4. Poor Quality Images
GeM has clear image guidelines. Common mistakes include:
Blurry images
Low resolution
Watermark or logo on image
Non-plain background
Poor images can lead to rejection.
How Consultants Fix It: They upload high-quality images with plain backgrounds and proper size as per GeM standards.
5. Incorrect Pricing
Pricing must be reasonable and accurate. Rejection may happen if:
The price is too high
GST is calculated incorrectly
MRP does not match
Price does not match product specs
GeM checks price fairness.
How Consultants Fix It: Consultants analyze market rates and competitor pricing. They ensure correct GST calculation and realistic pricing.
6. Missing Compliance Certificates
Some products require certificates, such as:
BIS
ISO
Test reports
OEM authorization
If the required documents are not uploaded, rejection is automatic.
How Consultants Fix It: Consultants check category requirements and upload proper, valid certificates in the correct format.
7. Duplicate Listings
Uploading the same product multiple times with small changes can lead to rejection. The GeM system detects duplicate entries.
How Consultants Fix It: They organize listings properly and avoid duplication errors.
Why Rejection Feels Stressful
Repeated rejection can make sellers feel:
Confused
Demotivated
Worried about account suspension
Frustrated due to delays
Many small business owners are not familiar with technical compliance rules. That’s why they struggle with repeated corrections.
How GeM Consultants Solve the Problem
Professional consultants have a process they follow.
Step 1: Analyze Reason for Rejection
They read the exact rejection note thoroughly.
Step 2: View Full Listing
They verify the category, specifications, documents, price, and pictures.
Step 3: Fix all errors
They correct errors instead of guessing.
Step 4: Resubmit with Caution
They are resubmitting the product for approval after a second look at everything.
Benefits of Hiring a GeM Consultant
Many sellers choose consultants because:
It saves time
Approval becomes faster
Risk of account issues reduces
Listings look professional
Compliance becomes easy
How to Avoid GeM Product Rejection
Here are a few simple tips:
Always select the right product category.
Complete all mandatory specifications carefully.
Send in clear and professional photos.
Make sure you get the brand authorization before listing.
Keep the price realistic.
Upload the certificates needed.
Think twice before you submit.
It doesn't take a big attention to detail to avoid rejection.
Note: Now you can apply for a gem seller registration
Conclusion
Product rejection on GeM is a norm, more so for new vendors, but it is rectifiable. Most of the rejections are on account of the selection of the wrong category, specifications not complete, issues of brand approval, quality of images, or contain wrong pricing, or documents not attached, etc. These mistakes are quite simple to correct with the right direction. When you fill in the information correctly, follow the guidelines of GeM and submit the complete documents with proper sanction, your chances for product approval are going to get better. Take a deep breath, pride yourself on the mistakes you just caught and corrected, and resubmit with confidence!
