India Men’s Grooming Industry Report 2024–2030: Growth, Trends & Key Players

Market Size, Growth & Valuation (2024-30)

India Men’s Grooming Market is estimated to grow at a CAGR of around 12.1% during the forecast period, i.e., 2024-30.

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India Men’s Grooming Market Structure – Segmentation & Geography

By Category

Shaving
- Shaving Foam, Cream & Gel -Market Size & Forecast 2019-2030F, USD Million
- After Shave Lotion - Market Size & Forecast 2019-2030F, USD Million
- Razor Blade - Market Size & Forecast 2019-2030F, USD Million
  - Disposable Blades- Market Size & Forecast 2019-2030F, USD Million
  - Blade Systems- Market Size & Forecast 2019-2030F, USD Million
- Electric Product (Trimmer) - Market Size & Forecast 2019-2030F, USD Million
Skin Care
- Face Care- Market Size & Forecast 2019-2030F, USD Million
- Body Care- Market Size & Forecast 2019-2030F, USD Million
Hair Care
- Shampoo- Market Size & Forecast 2019-2030F, USD Million
- Conditioner- Market Size & Forecast 2019-2030F, USD Million
- Oil-Market Size & Forecast 2019-2030F, USD Million
- Others (Gel, Spray & Serum, etc.)- Market Size & Forecast 2019-2030F, USD Million
Fragrance
- Deodorants- Market Size & Forecast 2019-2030F, USD Million
- Perfume (EDT, Cologne) - Market Size & Forecast 2019-2030F, USD Million

The Skin Care segment is anticipated to hold a major share of the India Men's Grooming Market during the forecast period, owing to the increasing consumer inclination towards body and face care products.

By Price Category

Shaving- Market Size & Forecast 2019-2030F, USD Million
- Premium- Market Size & Forecast 2019-2030F, USD Million
- General- Market Size & Forecast 2019-2030F, USD Million
Skin Care- Market Size & Forecast 2019-2030F, USD Million
- Premium- Market Size & Forecast 2019-2030F, USD Million
- General- Market Size & Forecast 2019-2030F, USD Million
Hair Care- Market Size & Forecast 2019-2030F, USD Million
- Premium- Market Size & Forecast 2019-2030F, USD Million
- General- Market Size & Forecast 2019-2030F, USD Million
Fragrance- Market Size & Forecast 2019-2030F, USD Million
- Premium- Market Size & Forecast 2019-2030F, USD Million
- General- Market Size & Forecast 2019-2030F, USD Million

By Sales Channel

Offline- Market Size & Forecast 2019-2030F, USD Million
- Specialty Stores- Market Size & Forecast 2019-2030F, USD Million
- Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030F, USD Million
- General Stores- Market Size & Forecast 2019-2030F, USD Million
Online- Market Size & Forecast 2019-2030F, USD Million

The widespread adoption of internet connectivity and smartphones in India is greatly improving access to Online Platforms, making shopping more convenient.

By Region

North
East
West
South.

Key Growth Trends (2024-2030)

Shifting Consumer Preference Towards Natural & Organic Personal Care Products to Proliferate Market Growth – The heightened awareness about the potentially harmful effects of synthetic chemicals commonly found in traditional grooming products is leading consumers to seek safer alternatives. Additionally, the desire for sustainable & eco-friendly options aligns with a growing global consciousness towards environmental preservation and ethical consumerism, further fuelling the demand for organic & natural personal care products.

The rise of social media and online influencers advocating for natural living and clean beauty is also playing an influential role in changing consumer perceptions of natural & organic products. These changing perceptions are significantly leading men to adopt products made with natural ingredients, hence surging their demand in the market. Consequently, manufacturers such as Unilever, P&C, etc., have been launching innovative & tailored natural men's grooming products to cater to this trending demand.

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Research Methodology

MarkNtel Advisors employs a thorough and iterative research methodology to enhance accuracy in market estimates. Our process combines bottom-up and top-down approaches, focusing on data triangulation for validation. It includes defining research objectives, selecting representative samples, and collecting data through surveys and interviews. Post-collection, we analyze and validate the data using statistical tools, ensuring reliability. Finally, we forecast market trends through predictive modeling, compiling our insights into detailed reports with charts and strategic recommendations for informed decision-making.

Competitive Analysis Framework

The India Men’s Grooming industry is moderately fragmented, with key players focusing on technological advancements and strategic partnerships. A detailed competitive analysis helps businesses benchmark against industry leaders and identify growth opportunities.

Leading India Men’s Grooming Companies are:

Colgate Palmolive India Ltd.
Hindustan Unilever, Ltd.
Vini Cosmetics, Pvt. Ltd
Malhotra Shaving Products, Pvt. Ltd.
Marico, Ltd.
Estée Lauder Inc
Reckitt Benckiser (India) Ltd
Beiersdorf India Pvt. Limited
McNroe India, Pvt. Ltd.
Emami Ltd.
VLCC Health Care Limited
Godrej Consumer Products Ltd.
L'Oréal India Pvt. Ltd.
Procter & Gamble Hygiene & Health Care Ltd
VI John Group

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Key Questions Answered in This Report:

What is the current market size of India Men’s Grooming, and what growth rate is projected by 2030?
Which key trends are driving India Men’s Grooming market expansion in the next five years?
How does market segmentation impact industry dynamics?
Which geographic regions offer the highest growth potential?
What are the primary challenges hindering India Men’s Grooming industry growth?
How do regulatory policies influence market development?
What are the latest technological advancements impacting the sector?
Who are the leading India Men’s Grooming companies, and what are their market shares?
What strategies are top competitors adopting to maintain dominance?
What are the emerging niche segments with high growth potential?
How do macroeconomic factors affect market performance?
What are the investment opportunities for new entrants?
How does pricing strategy vary across different market segments?
What are the future innovation trends expected in this industry?

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