The $uicideboy$, a hip-hop duo from New Orleans made up of Ruby da Cherry and $lick Sloth (aka Germ and Scrim), have transcended the realm of music to become fashion icons in the underground and streetwear communities. Their gritty lyrics, rooted in personal struggles, mental health, and societal alienation, resonate deeply with their fans. But beyond the music, their unique style has become a cultural force in street fashion. The $uicideboy$ clothing aesthetic combines dark, raw emotions with punk, grunge, skate, and gothic elements—creating a distinct visual language that mirrors their sound.

The Origins of the $uicideboy$ Aesthetic

From the beginning, suicideboys merch dressed in a way that visually communicated their message. Oversized hoodies, distressed garments, layered outfits, and thrift-style pieces were integral to their look. Their aesthetic was never polished or glamorous; it reflected rebellion, depression, and anti-mainstream values. Fans connected with the authenticity of their look—clothes weren’t used to impress, but to express.

Much of their early fashion sense was DIY-inspired, echoing elements of punk culture: ripped jeans, worn-out sneakers, and patched jackets. The aesthetic borrowed heavily from alternative subcultures like goth, emo, and metal, often featuring muted tones—especially black, gray, and dark red. This raw style aligned with the harsh realities of their lyrics, creating a seamless brand identity.

Influence of Subcultures: Grunge, Goth, and Trap

$uicideboy$ fashion is a mashup of multiple underground movements. The duo has taken cues from the grunge scene of the ’90s (think Nirvana’s Kurt Cobain), the goth movement of the ’80s, and modern trap culture. They blend skatewear with horrorcore vibes, adding a layer of nihilism and edge that sets them apart.

Their style reflects an intentional rejection of pop aesthetics. Chains, black nail polish, tattoos, facial piercings, and long hair contribute to their image as anti-heroes of hip-hop. Their fashion doesn’t strive to be flashy or designer-centric—it aims to feel relatable to the underground crowd while still setting trends.

$uicideboy$ Merch as Streetwear

What began as simple band merch has now evolved into a full-fledged clothing movement. Their merchandise line, often released in collaboration with G*59 Records, includes hoodies, tees, beanies, and accessories. These drops sell out quickly due to the cult following the duo has cultivated.

What makes their merch different is its crossover appeal into mainstream streetwear. Items typically feature edgy graphics—grim reapers, skulls, inverted crosses, and bold typographic statements like “Kill Yourself,” “I Want to Die in New Orleans,” or “G*59.” These aren’t just shock-value pieces—they reflect the emotional depth and dark authenticity of the $uicideboy$ identity.

Limited runs and exclusive drops create hype, much like Supreme or other high-demand streetwear brands. The scarcity model, combined with a loyal fan base, has turned $uicideboy$ merch into collectible fashion.

Collaborations and Streetwear Legitimacy

In recent years, $uicideboy$ have expanded their reach into legitimate fashion circles through collaborations with brands like FTP (F***ThePopulation), VLONE, and local underground designers. These partnerships amplify their fashion credibility and introduce their look to new audiences.

For example, their work with FTP—another brand known for anarchist themes and anti-authoritarian graphics—made perfect sense stylistically. Both entities share a desire to disrupt norms, celebrate individualism, and lean into the macabre and aggressive elements of street fashion.

Even in the absence of frequent mainstream endorsements, their influence can be felt in the broader wave of alternative trap and emo-rap artists like Night Lovell, XXXTentacion, Lil Peep, and Bones—many of whom have adopted similar fashion cues.

Tattoos and Body Art as Fashion Statements

For $uicideboy$, clothing is only part of the fashion equation. Tattoos and body modifications play a huge role in completing their look. Ruby and Scrim are heavily inked from head to toe, with visible tattoos on their faces, hands, and necks. These aren’t just decorations—they’re powerful symbols of identity, defiance, and pain.

This bold use of body art has normalized face tattoos in the younger underground scene, influencing fans and aspiring artists to see ink not just as rebellion but as fashion. In many ways, tattoos have become as iconic to their brand as their music or clothes.

Fashion as an Extension of Mental Health Expression

One reason $uicideboy$ fashion resonates so deeply is that it mirrors their emotional content. Where many artists treat fashion as a form of status or luxury, Ruby and Scrim treat it as vulnerability. Their outfits reflect depression, anxiety, anger, and isolation—making them relatable to a generation dealing with its own internal struggles.

Baggy clothes often conceal rather than reveal, acting like armor. Dark colors convey sadness or numbness. Their refusal to adhere to traditional norms (like always being camera-ready or styled to perfection) shows that fashion doesn’t always have to be curated to be impactful.

This is especially powerful in a time where younger audiences are prioritizing mental health, authenticity, and raw storytelling in all forms of media—including what they wear.

Street Style and Fan Influence

The $uicideboy$ fashion movement is not confined to the artists themselves. Fans worldwide have adopted similar aesthetics, and you can see their influence in skateparks, underground rap venues, and on social media. Instagram and TikTok are full of accounts mimicking or evolving the G*59 look: combat boots, tactical vests, dyed hair, and vintage band tees.

This fashion ripple effect has created a community. Wearing $uicideboy$ merch or dressing in the duo’s style becomes more than fandom—it’s an identity marker. It's a signifier of shared values: nonconformity, emotional depth, creative freedom, and a refusal to fit societal molds.

DIY Fashion and Thrifting Culture

A major element of $uicideboy$ style is the DIY attitude that many fans emulate through thrifting, upcycling, and customizing their own clothes. It’s not uncommon to see jackets with hand-painted artwork, distressed jeans, or patched shirts that pay homage to their music.

This connection to thrift culture aligns with the band’s early ethos—being resourceful, expressive, and raw. It also makes the fashion accessible. You don’t need a high budget to recreate the $uicideboy$ look; all you need is creativity and a message.

The Future of $uicideboy$ Fashion

As their influence grows, the future of $uicideboy$ fashion looks promising. They’ve proven that artists can shape streetwear culture without relying on big fashion houses. There is potential for them to launch a standalone clothing brand that goes beyond merch—something akin to Kanye West’s Yeezy or Travis Scott’s Cactus Jack line.

They’ve laid the foundation for a fashion empire rooted in authenticity, darkness, and emotional resonance. Whether they decide to expand or stay underground, their impact on alternative fashion will remain significant.

Conclusion

$uicideboy$ have revolutionized fashion in the underground music scene by staying true to themselves. Their clothing is more than style—it’s a symbol of emotional expression, rebellion, and identity. From DIY outfits to sold-out merch drops, their aesthetic has created a movement that fuses sound and fashion into one raw, unforgettable statement. As music and fashion continue to collide, the $uicideboy$ brand stands as a testament to what happens when you wear your truth—darkness and all.