Pure Design of Naples is a premier luxury interior design firm specializing in creating elegant, functional, and personalized residential interiors throughout Southwest Florida. Founded and led by Laura Parsons, the firm brings more than 20 years of industry experience and a passion for thoughtful, timeless design to every project.
From complete home renovations and new construction projects to individual room transformations, Pure Design of Naples offers a comprehensive design approach tailored to each client’s lifestyle, taste, and vision. The team collaborates closely with homeowners, architects, builders, and skilled craftsmen to thoughtfully manage every aspect of the design process, including space planning, material selections, furnishings, lighting, and custom finishes.
With a refined aesthetic and exceptional attention to detail, Pure Design of Naples creates interiors that combine sophistication with everyday comfort. Each space is carefully designed to complement its architecture while enhancing functionality and livability. The result is a collection of beautiful, welcoming interiors that reflect the individuality of each homeowner while delivering a truly luxurious living experience.