Cool Roof Paint A safe way to keep heat out and make your home, office, or plant feel even more comfortable. Cool Roof Paint is designed to reflect heat away from the roof area to help keep the surface temperature lower and reduce the solar heat transfer from the atmosphere to the roof. Better outcome: Cool Roof Paint provides a cost-effective way to make many roofing surfaces more energy-efficient and comfortable while reducing the need to spend money on unnecessary cooling costs. Cool Roof Paint is very effective for indoor commercial plants, warehouses, individual homes, industrial facilities, and many more.